Features of the Pre-Election Campaign in Georgia On the Example of the Parliamentary Elections of 2016

Abstract

Political parties and candidates around the world are paying more and more attention to the election campaign, during the election cycle. The pre-election campaign is usually aimed at mobilizing the voters, therefore it is necessary to communicate with the electorate in order to get the desired information to the target group in a form acceptable to them. Political communication and public relations assume the use of different approaches, however, it is necessary to select the appropriate communication strategy, through which the voter will be mobilized as much as possible by the election subject.

This paper examines the factors that are being developed to mobilize voters in Georgia. The aim of the research is to determine what mechanisms and specific political promises are used by Georgian political parties to maximize the number of voters during the pre-election campaign. At the same time, Georgia, which is a country in the transition phase of democracy, the paper defines the specific factors that are emphasized during the planning of the pre-election campaign, such as personal, ideological or other factors.